Showing posts with label Recruiting. Show all posts
Showing posts with label Recruiting. Show all posts

Monday, March 28, 2011

Military in Schools in the United States

The Broken Rifle - Newsletter of War Resisters' International [No. 88, March 2011]

24 Mar 2011 — warresisters

• Oskar Castro
Every year in the United States, millions of young people are faced with the difficult challenge of figuring out what to do with their lives after they graduate from high school. For various reasons, many of them end up considering joining the US Armed Forces, but the commonality among all of those who enlist and those who don’t enlist is that they are all regularly bombarded with military recruitment propaganda pretty much from the time they are born. Whether it is on their television, their computer, at the toy store, or in their classroom, the pitch to embrace the military is everywhere.
The end of World War II saw the United States emerge as a military powerhouse due to the significant role it played in the defeat of Nazi Germany, fascist Italy, and imperial Japan. Then the Cold War materialised which meant that the perceived threat of communism by way of the powerful Soviet Union had to be met with a show of incredible force. The military propaganda machine ratcheted up and the once neutral nation was now a militaristic monstrosity with an ever-growing military industrial complex benefiting from the fear.  Read more . . .

Sunday, May 10, 2009

Drafted at 19, Opposing Military Recruiters at 61

Published: May 9, 2009

MIAMI — Every morning before school starts, Miles Woolley, a drafting teacher at Southwest Miami High School, gets a reminder of military life when the Junior R.O.T.C. honor guard marches by his classroom.

“Their marching and parading around in uniforms stirs bad memories in me,” he said.

Mr. Woolley, 61, is a Vietnam veteran whose service left him with a bullet in his head, a mostly useless left hand and a dragging left foot. He was drafted at age 19, not much older than his students are now, and transformed from a small-town newlywed into a fast-shooting reconnaissance soldier.

The prospect that his students might follow that path haunts him.

Southwest Miami High is a sprawling but orderly place that offers a wide range of classes, including cosmetology, auto shop and Advanced Placement calculus, to 2,800 students, most of whom are Hispanic and from low-income families.

Like many such high schools, it is also a focus for military recruiting. Hundreds of students take the Armed Services Vocational Aptitude Battery, or Asvab, test each year. More than 100 are enrolled in the Army J.R.O.T.C., drilling, marching and using dummy guns. And every Tuesday and Wednesday, recruiters from the Army, Navy and Marines set up tables in the lobby outside the cafeteria, handing out water bottles, key chains and stickers and talking up the benefits of a military career.

“There’s a lot of student interest,” said Sgt. Juan Montoya, an Army recruiter who visits the school and calls students’ homes. “The big obstacle is the parents, who think we’re going to send their kids off into combat.”

Mr. Woolley avoids the lobby.  Read article

Tuesday, February 3, 2009

Recruiting stand-down ordered

Probe of Houston suicides prompts wide-ranging action

By Michele Tan - Staff writer, Army Times.com
Posted: Thursday Jan 29, 2009 10:45:21 EST

Army Secretary Pete Geren has ordered a stand-down of the Army's entire recruiting force and a review of almost every aspect of the job is underway in the wake of a wide-ranging investigation of four suicides in the Houston Recruiting Battalion.  Poor command climate, failing personal relationships and long, stressful work days were factors in the suicides, the investigation found. The investigation officer noted a "threatening" environment in the battalion and that leaders may have tried to influence statements from witnesses.
"There were some things found that are disturbing," said Brig. Gen. Del Turner, deputy commanding general for Accessions Command and the officer who conducted the investigation.
While he declined to discuss what action might be taken, Turner has recommended disciplinary action against battalion- and brigade level commanders  He declined to discuss what action might be taken.
The report was not made public, with officials citing extensive personal information contained in the report
The four recruiters who killed themselves were all combat veterans of Iraq and Afghanistan.  The Army did not identify them.  Read the full article

Thursday, August 7, 2008

Pushing Back at Pushy Recruiters

jay street
Pictured here are three of the artists working on a mural in Sunset Park. (Photos: David Gonzalez/The New York Times)

A mural that is slowly going up on the industrial edge of Sunset Park is shaping up to be one huge Do Not Disturb sign directed at military recruiters. Its creators? A group of young women — barely out of high school — who are still smarting from what they saw as repeated and unwanted come-ons from recruiters who would stop them on the street, in school or call them at home.

“If you go to some Manhattan schools or places where the families have a higher income, you don’t see the recruiters there,” said Ebony Thurman, 18, who was once approached by recruiters at the Atlantic Avenue subway station. “But if you’re in Brooklyn or in lower income neighborhoods, that’s where you really find them trying to recruit people. They tell you that you’ll get job skills or college money. And if you’re a girl they’ll flirt with you and say there a lot of cute guys you could meet if you enlist.” Read more

Thursday, December 13, 2007

Uncle Sam Wants You, But Ads Target Mom, Dad

Wall Street Journal
By YOCHI J. DREAZEN
November 29, 2007; Page B1

For the Army, it's out with "Be all you can be" and in with "Buy all you can buy."

The Army has been enlisting youths for decades by promising them money for college. Starting in January, it will try out a different sort of pitch in selected cities: offering up to $40,000 toward the purchase of a home or the creation of a business.

[Recruit]
The Army's new plan is to win over "influencers" of potential recruits.

The new recruitment program, dubbed the "Army Advantage Fund," is meant to show parents and other adult "influencers" that Army service offers tangible benefits to young Americans. As the Iraq war continues, the Army is struggling to recruit enough new soldiers -- and such influencers are less and less likely to recommend military service to youths.

"If you want to get a soldier, you have to go through mom, and moms want to know what kind of future their children will have when they leave the Army," said Lt. Col. Jeff Sterling, the program's architect. "This is meant to answer that question in a tangible, concrete way." Read article

Monday, October 1, 2007

America's Army recruiting game coming to arcades

Project YANO members have been looking at information on the new Army branded coin-op arcade game. Below is a press release from the company that is marketing it, followed by a review and photo of the machine. Note the phrasing used: The partnership will "create a new communication channel with young Americans," and the America's Army game has "penetrated culture."

I know some of you will feel sick reading about this, but it's important for us to be fully aware of such things and to educate the larger peace movement about the consequences of not confronting the Pentagon's "penetration" of our culture via schools and the mass marketing of militarism. While most people are focusing on guarding the front door, the burglar is coming in the back.

Perhaps some of you can formulate ideas for dealing with this latest development.

Rick Jahnkow www.projectyano.org (http://www.projectyano.org)


FOR IMMEDIATE RELEASE
GLOBAL VR® TO DEPLOY AMERICA'S ARMY AT AAMA GALA
SAN JOSE, Calif – (July 19, 2007) – GLOBAL VR today announced that it plans to unveil the latest addition to the company's 2007 line-up of exciting titles, AMERICA'S ARMY . The AMERICA'S ARMY coin-operated game is based on the extremely popular AMERICA'S ARMY game brand which is developed by the U.S. Army and includes PC, console and cell phone games, and other branded properties. The “green label”, coin-operated AMERICA'S ARMY game is the result of a unique partnership between the U.S. Army and GLOBAL VR. The partnership which encompasses the development and manufacturing of an official U.S. Army game for the arcade market, will create a new communication channel with young Americans.
Working hand-in-hand with U.S. Army Subject Matter Experts and with the full cooperation of units of the U.S. Army, the coin-operated AMERICA'S ARMY is a realistic and engaging game centered on exciting training exercises, and includes a significant amount of authentic Army videos and other information designed to immerse the player in the Army culture.

“AMERICA'S ARMY is an arcade style training game based on actual Army training exercises designed to challenge Soldiers to hone their skills. Players are rewarded for teamwork, proper use of the Rules of Engagement, accuracy, and target identification,” says Mike Kruse, GLOBAL VR Producer. “The game's many marksmanship exercises are entirely target shooting challenges which makes this unique product appropriate for many location types that do not desire simulated combat games.” Mike went on to comment, “Being a veteran myself, I can honestly report that AMERICA'S ARMY is a highly authentic depiction of Army training exercises and the Army's unique organizational culture…down to the drill sergeant who is constantly by your side to bring out the best performance from each player.”

AMERICA'S ARMY is designed for one or two players and consists of a series of eight training mini-games. Each game is designed with a dynamic difficulty system making the game easy for new recruits and more difficult for experienced players. Bonuses are also important as they reward players with extra experiences and point rewards for jobs well done. Leader boards for each mini-game add fuel to the competition, and give players incentives to beat the top score.

We are so proud to be working directly with the U.S. Army on this project,” stated Jim DeRose GLOBAL VR President and CEO. “To have earned the Army's confidence throughout the game's development and delivered a coin-op game that fits the market needs of most video equipment operators is a huge accomplishment.

We are convinced that the cabinet's small footprint, outstanding graphics, “green label” rating, and value pricing will make the game a natural for all locations.”
For information about other GLOBAL VR products, please visit _http://www.globalvr.com/_http://www.globalvr.com/) or contact your local GLOBAL VR distributor or sales representative.
###


About the America 's Army Brand
Launched in July 2002, the America's Army game has become one of the most popular computer games in the world. America's Army has penetrated popular culture and is one of the most recognizable game brands as a result of its unique inside perspective on the U.S. Army and exciting gameplay. As the game's popularity continues to grow with each new release, the Army has expanded the brand through a variety of products to include console and wireless games, America's Army merchandise such as t-shirts and action figures, as well as training applications for use within the military and government sectors. The America 's Army game for the PC can be found online at www.americasarmy.com.

About GLOBAL VR: Founded in 1998 and headquartered in San Jose , California , GLOBAL VR® is one of the world's leading manufacturers of coin-operated video games based on home gaming technology. Through the development of proprietary technology, GLOBAL VR is able to leverage the massive investment in development of PC and console games by third party developers by making them suitable for play in out-of-home locations. Development agreements are in place with some of the world's leading game publishers including Electronic Arts (NASDAQ: ERTS ), Ubisoft, and Atari (NASDAQ:ATAR). These agreements provide GLOBAL VR rights to create coin-op versions of popular home games such as EA SPORTS™ PGA
TOUR® GOLF , Underground, NASCAR, Blazing Angels, Beach Head and Operation Blockade. In addition, GLOBAL VR also develops and manufactures products previously marketed under the UltraCade label including Global Arcade Classics and Ultrapin. More information on GLOBAL VR can be found at _http://www.globalvr.com/_ (http://www.globalvr.com/) .

America's Army recruiting game coming to arcades The US Army has developed a stand-up arcade version of its video-game "America's Army" and it will seed it in arcades around the country. This is straight out of a science fiction novel, but what would be even more skiffy is if they were to put these in arcades outside of the US. I'm surprised they're charging to play these games -- the natural thing would be to make these the only free games in the arcade, so the poorest and most desperate kids would dominate them, absorbing messages about signing up for Der Surge.

The “green label”, coin-operated AMERICA’S ARMY game is the result of a unique partnership between the U.S. Army and GLOBAL VR. The partnership which encompasses the development and manufacturing of an official U.S. Army game for the arcade market, will create a new communication channel with young Americans.

Working hand-in-hand with U.S. Army Subject Matter Experts and with the full cooperation of units of the U.S. Army, the coin-operated AMERICA’S ARMY is a realistic and engaging game centered on exciting training exercises, and includes a significant amount of authentic Army videos and other information designed to immerse the player in the Army culture.


_Link_ (http://arcadeheroes.com/2007/07/20/americas-army-coming-to-arcades/)
(via _Gizmodo_ (http://gizmodo.com/) )