Project YANO members have been looking at information on the new Army branded coin-op arcade game. Below is a press release from the company that is marketing it, followed by a review and photo of the machine. Note the phrasing used: The partnership will "create a new communication channel with young Americans," and the America's Army game has "penetrated culture."
I know some of you will feel sick reading about this, but it's important for us to be fully aware of such things and to educate the larger peace movement about the consequences of not confronting the Pentagon's "penetration" of our culture via schools and the mass marketing of militarism. While most people are focusing on guarding the front door, the burglar is coming in the back.
Perhaps some of you can formulate ideas for dealing with this latest development.
Rick Jahnkow www.projectyano.org (http://www.projecty
FOR IMMEDIATE RELEASE
GLOBAL VR® TO DEPLOY AMERICA'S ARMY AT AAMA GALA
SAN JOSE, Calif – (July 19, 2007) – GLOBAL VR today announced that it plans to unveil the latest addition to the company's 2007 line-up of exciting titles, AMERICA'S ARMY . The AMERICA'S ARMY coin-operated game is based on the extremely popular AMERICA'S ARMY game brand which is developed by the U.S. Army and includes PC, console and cell phone games, and other branded properties. The “green label”, coin-operated AMERICA'S ARMY game is the result of a unique partnership between the U.S. Army and GLOBAL VR. The partnership which encompasses the development and manufacturing of an official U.S. Army game for the arcade market, will create a new communication channel with young Americans.
Working hand-in-hand with U.S. Army Subject Matter Experts and with the full cooperation of units of the U.S. Army, the coin-operated AMERICA'S ARMY is a realistic and engaging game centered on exciting training exercises, and includes a significant amount of authentic Army videos and other information designed to immerse the player in the Army culture.
“AMERICA'S ARMY is an arcade style training game based on actual Army training exercises designed to challenge Soldiers to hone their skills. Players are rewarded for teamwork, proper use of the Rules of Engagement, accuracy, and target identification,” says Mike Kruse, GLOBAL VR Producer. “The game's many marksmanship exercises are entirely target shooting challenges which makes this unique product appropriate for many location types that do not desire simulated combat games.” Mike went on to comment, “Being a veteran myself, I can honestly report that AMERICA'S ARMY is a highly authentic depiction of Army training exercises and the Army's unique organizational culture…down to the drill sergeant who is constantly by your side to bring out the best performance from each player.”
AMERICA'S ARMY is designed for one or two players and consists of a series of eight training mini-games. Each game is designed with a dynamic difficulty system making the game easy for new recruits and more difficult for experienced players. Bonuses are also important as they reward players with extra experiences and point rewards for jobs well done. Leader boards for each mini-game add fuel to the competition, and give players incentives to beat the top score.
We are so proud to be working directly with the U.S. Army on this project,” stated Jim DeRose GLOBAL VR President and CEO. “To have earned the Army's confidence throughout the game's development and delivered a coin-op game that fits the market needs of most video equipment operators is a huge accomplishment.
We are convinced that the cabinet's small footprint, outstanding graphics, “green label” rating, and value pricing will make the game a natural for all locations.”
For information about other GLOBAL VR products, please visit _http://www.globalvr.com/_http://www.globalvr
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About the America 's Army Brand
Launched in July 2002, the America's Army game has become one of the most popular computer games in the world. America's Army has penetrated popular culture and is one of the most recognizable game brands as a result of its unique inside perspective on the U.S. Army and exciting gameplay. As the game's popularity continues to grow with each new release, the Army has expanded the brand through a variety of products to include console and wireless games, America's Army merchandise such as t-shirts and action figures, as well as training applications for use within the military and government sectors. The America 's Army game for the PC can be found online at www.americasarmy.com.
About GLOBAL VR: Founded in 1998 and headquartered in San Jose , California , GLOBAL VR® is one of the world's leading manufacturers of coin-operated video games based on home gaming technology. Through the development of proprietary technology, GLOBAL VR is able to leverage the massive investment in development of PC and console games by third party developers by making them suitable for play in out-of-home locations. Development agreements are in place with some of the world's leading game publishers including Electronic Arts (NASDAQ: ERTS ), Ubisoft, and Atari (NASDAQ:ATAR). These agreements provide GLOBAL VR rights to create coin-op versions of popular home games such as EA SPORTS™ PGA
TOUR® GOLF , Underground, NASCAR, Blazing Angels, Beach Head and Operation Blockade. In addition, GLOBAL VR also develops and manufactures products previously marketed under the UltraCade label including Global Arcade Classics and Ultrapin. More information on GLOBAL VR can be found at _http://www.globalvr.com/_ (http://www.globalvr.com/) .
America's Army recruiting game coming to arcades The US Army has developed a stand-up arcade version of its video-game "America's Army" and it will seed it in arcades around the country. This is straight out of a science fiction novel, but what would be even more skiffy is if they were to put these in arcades outside of the US. I'm surprised they're charging to play these games -- the natural thing would be to make these the only free games in the arcade, so the poorest and most desperate kids would dominate them, absorbing messages about signing up for Der Surge.
The “green label”, coin-operated AMERICA’S ARMY game is the result of a unique partnership between the U.S. Army and GLOBAL VR. The partnership which encompasses the development and manufacturing of an official U.S. Army game for the arcade market, will create a new communication channel with young Americans.
Working hand-in-hand with U.S. Army Subject Matter Experts and with the full cooperation of units of the U.S. Army, the coin-operated AMERICA’S ARMY is a realistic and engaging game centered on exciting training exercises, and includes a significant amount of authentic Army videos and other information designed to immerse the player in the Army culture.
_Link_ (http://arcadeheroes
(via _Gizmodo_ (http://gizmodo.
