Thursday, December 13, 2007

Uncle Sam Wants You, But Ads Target Mom, Dad

Wall Street Journal
By YOCHI J. DREAZEN
November 29, 2007; Page B1

For the Army, it's out with "Be all you can be" and in with "Buy all you can buy."

The Army has been enlisting youths for decades by promising them money for college. Starting in January, it will try out a different sort of pitch in selected cities: offering up to $40,000 toward the purchase of a home or the creation of a business.

[Recruit]
The Army's new plan is to win over "influencers" of potential recruits.

The new recruitment program, dubbed the "Army Advantage Fund," is meant to show parents and other adult "influencers" that Army service offers tangible benefits to young Americans. As the Iraq war continues, the Army is struggling to recruit enough new soldiers -- and such influencers are less and less likely to recommend military service to youths.

"If you want to get a soldier, you have to go through mom, and moms want to know what kind of future their children will have when they leave the Army," said Lt. Col. Jeff Sterling, the program's architect. "This is meant to answer that question in a tangible, concrete way." Read article

Sunday, December 9, 2007

Female GIs complain of unequal treatment

By MATHEW D. LAPLANTE

Salt Lake Tribune
Friday, November 09, 2007

The soldiers outside her room were drunken and indignant.

"Why won't you date any of us, bitch?" Amanda Blume recalled one of the men demanded before he helped kick in her barracks door.

Inside, Blume remembered, she was surrounded, called names and pushed into a corner. Fearing for her safety, she said, she fought her way free, striking one of the men in the face on the way out.

The next week, Blume's Army commanders in Fort Sill, Okla., charged her with assault.

The exact details of what happened in the barracks on that night last March are known only to Blume and the men she has accused of attacking her. But in punishing the female soldier, Blume's male commanders followed a pattern that advocates of female service members call "epidemic" -- a pattern that nearly repeated itself again to Blume just a few months later.

Honorably discharged in early July, Blume remains proud of her military service, which began the month after she graduated from high school in 2004. As a whole, she said, the experience was positive. But it also was punctuated by moments that were alternately frightening, demeaning and unjust.

The day after Blume was attacked in her room, she was called in to see her commanding officer. "I thought he would help me, but that's not what happened," she said.

The man she'd struck had already been in to file a complaint. Read article